Local SEO in Worthing

No. Simply Leads is based in Bourne End, about 55 miles away, and works with businesses in Worthing online rather than from a local office. On Google, Simply Leads is set up as a service-area business, which means the street address is not shown publicly and the listing instead shows the towns it serves, Worthing among them.

Worthing sits in the Worthing council area, with a population of around 111,338. The biggest sources of jobs locally include Human health activities (15% of jobs, BRES 2024) and Retail trade, except of motor vehicles and motorcycles (9% of jobs, BRES 2024), based on the most recent Business Register and Employment Survey. Local SEO tends to matter most for businesses that depend on nearby customers finding them, rather than the largest employers on that list, which are more often head offices or public sector bodies serving a wider area.

Checking Google's map results for a busy local trade in Worthing, the top-placed business had 132 reviews, and the second had 15. Review count is only one part of how Google ranks the map results, alongside relevance and distance, but it is a useful sign of how established the existing competition is in a town before deciding where to focus.

Worthing covers the postcode districts BN11, BN12, BN13, BN14, including Goring-by-Sea, Ferring, Durrington, Salvington, Broadwater, Tarring and nearby areas. If your business sits in one of these neighbourhoods, or just outside them, it is worth checking rather than assuming: Google's own local results are based on distance and relevance, not on these labels.